Developing a content strategy to create the digital presence of The Stylish Morena
Summary
Czarina Argel, the founder of The Stylish Morena had a vision - find the perfect style for every individual. Already busy with a range of clients, Czarina was missing a digital presence for her brand. Kay developed a content strategy for the business and assisted in the creation of the brand new website.
Challenge
Without a digital presence, The Stylish Morena was not able to grow the business. With life extremely busy, there was no time to think about branding, let alone the creation of a website.
Content Solution
Content Strategy and Marketing
Closely working with Czarina, Kay created a content strategy that identified the key messages of The Stylish Morena, its unique selling points and services. Kay also provided a tone of voice guide and identified channel strategies.
Content Creation
To launch the website, copy was needed. After many lengthy consultations, Kay was able to design content that spoke to the vision that Czarina wanted to showcase in her brand’s digital presence.
“Once Kay started putting words to paper, it was even more amazing to see my thoughts transcribed into a cohesive paragraph that made sense of all the ideas I threw at her!”