We create websites with a content first approach to empower your brand.
What is the content first approach?
Websites are crucial in the digital world. They enable you to reach a multitude of audiences. While the look and feel of your website is important, the words on the page are what truly inspires your audience. Content first means we explore your brand story and craft copy that resonates to your target audience. Only after that do we turn to the look and feel of your website.
Why is content important for your business?
The content you share is the first impression for potential clients. It’s essential that it makes the right first impression. If it doesn’t, you’ve lost a client. And it all starts with putting content first.
Our services
Content discovery
Assess your overall content and performance to stand out and engage with your audience in new ways.
Messaging and strategy
Captivate and cultivate lasting relationships with a strategy that brings your value proposition to the forefront.
Training
Train and empower your staff to use redefined content frameworks, processes and workflows for ultimate excellence across your brand content.
Ongoing support
Keep abreast of market changes with our quarterly check ins and yearly content strategy workshops. We’re also here if you need a sounding board!
Copy creation
Produce strategy led ongoing content – from content templates to creating your own content lab.
Get started today! Schedule your free content strategy call.
Elephant in the room - can’t I just use AI?
Of course you can but here’s the thing.
AI only does what you tell it to do. It’s like an intern, you need to train it. If you don’t have a strategy, what will you teach AI?
Humans are emotional creatures. We feel things.
With content, a strategy will ensure your customers feel you get them from the first touch.
Meet Kay
Kay comes with first hand industry experience. In her past life, Kay practised as a lawyer, dived into marketing and also did a stint as a finance manager.
Kay is a passionate advocate for the content first approach. Because, without purposeful content, all you have is a pretty looking website.
Kay will delve into the intricacies of your brand and its unique value propositions to create an informed content first website.
A practising lawyer for 4 years, Kay also knows the line between marketing and the law. Kay knows what is ‘misleading’ and what is pure ‘advertising’.
Kaywrites is all about making sure your content creates a brilliant first impression. To have potential clients seeing you as the only choice for what you offer.
What our clients are saying
-
“Kay bridged the gap between law firms and the consumer seamlessly.”
Longton Legal
-
“Once Kay started putting words to paper, it was even more amazing to see my thoughts transcribed into a cohesive paragraph that made sense of all the ideas I threw at her!”
Czarina Argel, Founder, The Stylish Morena
-
“Thank you for your can do attitude, dedication and passion towards our project. Nothing was too much trouble.”
AGL